Contrary to posts these stories are shown for a limited period of time which accounts for their more casual approach. Instagram stories are the perfect tool for a brand to involve the target group. In case of several videos these are shown one after another, like a slideshow. Posts are square images while stories are vertical in a 9:16 ratio. These are photos or videos which can be viewed for 24 hours only on someone’s profile. A new window will open where you can add text, tags and filters to your post before sharing it. To upload a photo from your camera as a regular Instagram post, tap ‘Library’ (iOS) or ‘Gallery’ (Android) at the bottom of the screen and select the photo you wish to share. Ideally the corporate identity is apparent throughout the whole Instagram profile, giving a professional and neat impression and contributing to instant recognition. The image of an Instagram profile consists of the sum total of all posts shared, which makes up the desired identity or image a brand wants to convey. To get a message across appealing photos and posts are essential. Text may be added to the photos but Instagram is mainly about images. In this blog the differences between an Instagram post, Instagram story and Instagram highlight will be explained and in addition we will show you the best way to use them and upload them to Instagram.īefore we begin the instructions on how to upload and share content on Instagram it is good to realize that this post only covers the most common uploading process via the mobile Instagram application.Ī post is a square photo (or short video) shared on your Instagram account, remaining visible on your account.

Unlike many social media sites Instagram is a little harder to fathom. Instagram can be fun and entertaining but may also be used as an ideal vehicle for brands to reach their target market in a unique and creative manner.

Story highlights instagram viewer