ZoomInfo is a B2B intelligence tool that can help you identify companies that are a good fit for your product or service and gain an understanding of the needs and challenges they have based on industry insights and intent data. ABM can have a higher cost of acquisition (CAC) than traditional inbound efforts, so it’s important that the prospects you decide to target are aligned with a high earning potential for your company. To see the best results from ABM, you want to ensure you’re selecting target accounts strategically.

Unlike inbound sales, which starts with an interested lead being handed off from marketing to sales for qualification on fit, account-based marketing (ABM) starts with the sourcing and identification of high-fit leads where interest must be stimulated. Learn more about an investment with New Breed We'll review your acquisition, retention and expansion efforts Ready to start a partnership? Reach out to our team

Want to grow with New Breed? Explore our open positions Get to know just some of our loveable experts The premier revenue performance management firmįind out how we leverage an industry-leading tech stack Tune in and learn how to add value to your business Learn the best practices for growing your company Stream expert insights straight from our team Leverage these resources to help your business grow Read our latest content across marketing, sales and success Turn your website into your best salespersonĬustom applications to improve your tech stackįind out how we help companies like yours growĮxplore a collection of stunning websites that drive resultsįrom infographics to e-books, review our best design work People, processes and platforms - simplified Inbound sales powered by unmatched insightĭeliver the experience your customers deserve

Zoom info.